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ARCH ROCK NAMES JOE HUBER VICE PRESIDENT OF SALES


SAN FRANCISCO, Calif., May 7, 2007 - Arch Rock Corporation, a pioneer in open-standards-based wireless sensor networking, has named Joe Huber vice president of sales. He reports to Arch Rock CEO Roland Acra.

Huber brings more than two decades of networking sales management experience to Arch Rock. Since 2001 he had been with Packet Design, a Palo Alto, Calif., maker of route analytics systems for managing enterprise and service provider networks, where he had held the positions of vice president of worldwide sales and vice president of business development. Previously he had spent three years at Cisco Systems as manager of product marketing and partnering for the Video Services Business Unit. He also served as vice president of U.S. sales at Precept Software, an IP TV startup acquired by Cisco in 1998; vice president of U.S. sales for Network Computing Devices; and has held sales management positions with Bridge Communications and 3Com.

"Along with his broad experience in both U.S. and international sales and business development," Acra said, "Joe brings to Arch Rock a proven track record in building early-stage systems and networking companies. He shares with the rest of our team a strong belief that technology can change the world for the better, and that wireless sensor network technology in particular can make a perceptible difference in terms of product safety, the environment and many other areas."

A resident of Fremont, Calif., Huber holds a B.S. degree in electrical engineering from the University of Cincinnati.

About Arch Rock Corporation

Arch Rock is a pioneer in open-standards-based wireless sensor network (WSN) technology. The company's products, which gather data from the physical world and integrate it into the enterprise IT infrastructure using IP networking and web services, are used in environmental monitoring, tracking and logistics, industrial automation and control. Arch Rock's founders, while at the University of California-Berkeley and Intel Research, did seminal research and development work on WSNs, creating three generations of wireless sensor nodes, mesh networking protocols, and the leading operating system for sensor networks. The privately-held company, based in San Francisco, has raised venture funding from New Enterprise Associates, Shasta Ventures and Intel Capital. For more information, visit http://www.archrock.com.