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ARCH ROCK NAMED TO ALWAYSON AO100 TOP PRIVATE COMPANIES LIST


Wireless Sensor Network Innovator Recognized for Leadership in Emerging Technology, Global Business Potential


SAN FRANCISCO, Calif., Aug. 8, 2007 - Wireless sensor network vendor Arch Rock Corporation has been named by AlwaysOn to the 2007 AO100 Top Private Companies list -companies identified as the most promising entrepreneurial opportunities and investments in the global technology industry. The fifth annual elite AO100 list was compiled by the AlwaysOn editorial panel from more than 1,000 nominations by venture investors, investment bankers and industry experts.

Arch Rock and the AO 100 Top Private Companies for 2007 will be honored at the AlwaysOn Stanford Summit, to be held July 31-August 2 at Stanford University. The two-and-a-half-day executive gathering highlights the significant economic, political and commercial trends affecting the global technology industries.

Arch Rock's wireless sensor network (WSN) technology merges the physical world of things and the digital world of information. The company's products let users rapidly create WSNs in utility, shipping, manufacturing, office and retail environments using open-standards-based technology and service-oriented architecture. Arch Rock was the first company to deliver a commercially available wireless sensor network that runs end-to-end Internet Protocol (IP), enabling sensor nodes to communicate directly with any other IP devices on the enterprise network and promoting the true integration of embedded sensors into the IT infrastructure.

A full list of the AlwaysOn Top 100 Private Companies can be found on the AlwaysOn web site at http://alwayson.goingon.com/permalink/post/15899.

Roland Acra, Arch Rock president and CEO, said, "We are delighted to be recognized by AlwaysOn among those companies with the greatest potential to advance global technology. Arch Rock's wireless sensor technology impacts the real world in unique ways, helping to save energy, improve personal safety, increase operational efficiency and gather actionable environmental data, with flexible and autonomous deployment reach. By bringing IP and web standards into the physical world and making sensors easier to use than ever before, Arch Rock is making a very tangible difference."

About AlwaysOn and the Stanford Summit

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming.

The Stanford Summit highlights the significant economic, political and commercial trends affecting the global technology industries. The executive gathering features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases.

About Arch Rock Corporation

Arch Rock is a pioneer in open-standards-based wireless sensor network (WSN) technology. The company's products, which gather data from the physical world and integrate it into the enterprise IT infrastructure using IP networking and web services, are used in environmental monitoring, tracking and logistics, industrial automation and control. Arch Rock's founders, while at the University of California-Berkeley and Intel Research, did seminal research and development work on WSNs, creating three generations of wireless sensor nodes, mesh networking protocols, and the leading operating system for sensor networks. For more information, visit http://www.archrock.com.